In this Insurance Institute of London (IIL) webinar, Jeff Heasman provided a strategy on how to communicate with customers in the current climate in a way that will reduce anxiety, provide clarity and keep the customer onboard.

The spread of COVID-19 has created difficult and uncertain times for customers and the insurance industry. Customer anxiety is heightened. The industry is under pressure. There are conflicting news stories about what insurance will or will not cover. Never has communication to customers been more important.

By the end of this webinar members would have gained an insight into:

• Understanding how to communicate with customers at times of difficulty and uncertainty
• Identifying the language and communication methods most suitable for your customers
• Implementing a strategy to communicate in a way that provides clarity and reassurance to customers in a way that keeps them on board