Webinar: Compelling broker sales presentations 2026

In this IIL webinar, Nick Thomas explores what drives client decision-making in the real world. It then draws on modern sales best practice and Nick’s own extensive experience to create a compelling story framework that addresses these challenges and shows how they can be adapted to any stage of the sales process.

In any competitive environment, the cards are stacked in favour of the holding Broker. As a competing Broker, how often have you delivered what you believe to be the best proposal but have failed to win the business? If you want to set yourself up for sales success, this session is for you!

This session covers:

• A five-stage structure to build a compelling case
• The ‘four whys’ for new business success
• Who is your most dangerous competitor in a tender exercise?
• Dealing with modern client buying dynamics
• How to motivate the client to move away from pain and towards pleasure
• Adapting to the stage of the sales process

Learning objectives

• Understand how to mitigate some key modern B2B buying dynamics
• Understand how to structure and deliver a compelling sales presentation that addresses the challenges
• Understand how to adjust the approach for different stages of the sales process

Contact

Please contact Patricia Pedraza (020 7397 3911) with any queries regarding this event.

Booking information

You will be sent a confirmation email shortly after booking. If you have not received this within one hour, please contact Patricia Pedraza (020 7397 3911).

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