In this presentation, the second in the YMC Skills Series, Nick Thomas looks at the vital importance of developing a flow of ‘warm’ leads, particularly in the modern working environment, and discusses how to nurture and build warm relationships toward successful sales outcomes.

Description

With events like BIBA fresh in the mind, this session provides an insight into how to maximise these networking opportunities, and follow up effectively, as part of an integrated approach to warm lead generation and management.

Nick explains how to focus on the right leads by understanding your value proposition and ideal client profile to successfully nurture and convert new connections.

Learning objectives

• Understand the advantages of prioritising and nurturing warm leads
• Explore the multiple sources of warm leads and understand how to build an effective lead generation strategy
• Understand how to follow up and nurture these opportunities through the sales process to successful outcomes

Speaker

• Nick Thomas, Sales Trainer, Coach & Consultant, Nick Thomas & Associates