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The power of questions

29 September 2022

The power of questions

CPD Certified

1 1/4 hours' CPD can be claimed for this event if relevant to your learning and development needs.

In this comprehensive and interactive session, Nick Thomas explains why questions are so important and how powerful they can be in leading to the outcomes we want to achieve.


‘The wise man doesn’t give the right answers, he poses the right questions.’
Claude Levi-Strauss.

Asking the right questions of ourselves, as much as of others, is one of the keys to success in our business and personal lives.

The session explores

  • The limitations of language and using questions to recover lost information
  • Directing Focus in ourselves and others
  • Building awareness, accountability, and responsibility – psychological ownership and action
  • Questions vs statements, giving vs seeking
  • Building empathy and rapport
  • Skilful questioning techniques in Sales and Client work – exploring SPIN sales questions

This type of learning is applicable at all levels across the insurance industry, whether in sales, negotiation, claims, underwriting, broking or simply working collaboratively in teams or meetings.

Learning objectives

  • Understand the need for questions
  • Learn skilful questioning techniques to achieve the outcomes we want in our business and personal lives
  • Understand the power of the questions we ask ourselves and the questions we ask others


PLEASE NOTE: Tickets for this webinar are non-refundable, but substitutions can be made in certain circumstances.


September 29, 2022
12:00pm - 1:15pm BST
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This is an online event


The Insurance Institute of London (IIL)
+44 20 7600 1343


CPD text
1 1/4 hours' CPD can be claimed for this event if relevant to your learning and development needs.