Giving to charity is not a duty but a joy and many insurance market organisations are demonstrating their commitment to various causes in collaboration with The Insurance Industry Charitable Foundation, bringing the industry’s social purpose to life.

The Insurance Industry Charitable Foundation (IICF) generates the Industry’s social purpose in uniting the industry to partake in volunteer service, leadership and grants to social mobility charities. By working together with IICF, companies are delivering activities that address critical issues faced by local communities and create tangible benefits for business and society. By uniting the industry in grants, volunteer service and leadership, companies working together with IICF, can deliver activities that address critical issues faced by local communities and create tangible benefits for business and society.

From recent research by Deloittes (2017), 88% of millennials reportedly want to work for a socially responsible company. When it comes to corporate donations to charity, businesses give in several ways, including grants or cash donations, related marketing, gifts and sponsorships. Companies also incorporate work placement donations through employees giving their time to charity, such as Beanstalk in spending time in schools reading with students. By engaging employees to commit to a charitable cause will help to develop communication and teamwork skills and enhance confidence and empathy in the workplace.

At this market briefing, our speaker, Wendy Wilder, will will enlighten all regarding the charitable work of The Insurance Industry Charitable Foundation (IICF) since inception in the UK from 2015. In addition, we will hear from Annie Williams of the charity Beanstalk, working in partnership with IICF to develop leaders of today and the future, and to create prosperous companies and communities.

As Beanstalk promote and encourage reading, Annie Willliams will ask the audience to state their favourite paperback and see if crime, comedy or biographical books are the most popular!