The PIC organises and conducts corporate conferences as a forum for senior executives of insurance and other financial services organisations in the Pacific Rim area.

The first Pacific Insurance Conference was held in 1963 at the campus of the University of Hawaii. It was attended by some 47 life insurance company executives and university professors from six countries. Topics on the programme included strategic planning, human resources, product development, creation of demand and problem-solving skills. Since then, a conference has been held every two years, (except for the 20th PIC, scheduled for Banff in September 2001 and cancelled due to the terrorist attacks on the twin towers of the World Trade Centre in New York).

Today, as one of the world’s largest insurance conferences, PIC not only provides an opportunity for domestic and multinational insurers to exchange information, but also helps the senior insurance and other financial executives gain an insight into issues concerning future business and economic development in the 21st century.