Webinar: The hidden drag on insurance AI ROI – Broken processes 2026

Insurers and brokers are racing to deploy generative AI, but many are layering it onto workflows that were never designed to scale, automate or deliver meaningful ROI.

The result? Pilots that stall, fragmented use cases and unclear returns. AI success doesn’t start with the technology; it starts with diagnosing how work actually flows across underwriting, claims and distribution.

Join Insurance Insider, in partnership with OIP Insurtech, at 10:30 ET/15:30 BT on 23 September, as we explore how leaders can build a clear roadmap that targets efficiency gains, improves expense ratios and increases your bandwidth for growth.

Potential discussion questions

• “AI readiness” is talked about constantly, but what does it actually mean in operational terms?
• Are most insurers trying to implement AI on top of broken workflows? What does a true “workflow diagnosis” look like in an insurance organisation? Where do you start, and who owns it?
• Where are the biggest hidden inefficiencies today across underwriting, claims and broking that AI could unlock but often doesn’t?
• Where are you already seeing tangible results from GenAI today, and where is the hype outpacing reality?
• How do you avoid the “pilot trap”: where organisations experiment endlessly but fail to scale?
• What role should external partners play versus building in-house capabilities?
• If you could give one piece of advice to a carrier just starting its AI journey, what would it be?

Speakers

• Mladen Subasic, Chief Product Officer, OIP Insurtech
• Guenter Kryzon, Chief Underwriting Officer, Markel
• Meg Green, Senior Editor, Insurance Insider (Moderator)