In this IIL financial planning webinar, Damian Davies explores some common mistakes with segmentation as well as exploring practical ways to implement changes immediately to evolve as a business.

Description

Segmentation is critical to building a business that can implement consumer duty properly.

There has long been resistance to segmenting clients. This is down to the belief that every client is an individual. When implemented properly, segmentation enables a business to manage quality and standard controls across client segments whilst facilitating personal recommendations at an individual level.

Learning objectives

• How to identify common mistakes in segmentation models
• Identifying what segmentation might look like in your business
• The benefits to you, your clients and your business in segmenting clients appropriately

Speakers

• Damian Davies, Director, The Timebank
• Chair: Edward Grant, Chartered Financial Planner/Divisional Director, Technical Connection