Returning for their 4th year, the awards are back to celebrate the innovative thinkers who keep their businesses firmly connected to the markets they serve, in terms of increasing profile and business.

This year’s IMPRC focuses on strategies for true customer centricity, and tackles the question of how to understand your customers:

-What are your different types of customer, and how can you understand their different struggles and motivators?
-What data do you need, and how can you use data to understand what goes on in the minds of your customer?
-How is integrated content shifting the goalposts of marketing and PR?
-Crisis communications: What should/shouldn’t you do, and what plans do you need for a new crisis such as a cyber attack?
-How can we reach and engage with millennials, and market to our future customers?
-How can we embed and communicate our brand values to our customers?