Description

“Digital transformation” has certainly been an on-trend phrase for many years now, with insurers investing fortunes in improving their customer experience across the policy lifecycle from the sale to claim/renewal.

However, there are concerns that done in isolation, insurance companies might not get to reap the full benefits of their digital transformation projects without also carrying out a data transformation too.

Some of the questions we will we seek to explore are:

• What data do these new digital experiences need to generate in order to delight customers and optimise their experience?
• How are insurance businesses looking to refine these user journeys based on the new data gathered?
• What silos need to be bridged to make sure that data and digital transformations are done hand-in-hand; and what should be prioritised to make sure that any digital investment is not wasted?
• What are the benefits of a holistic approach that delivers predictive outcomes?
• What does success look like in terms of data transformation and the key drivers behind such projects. I:e Whether it is constructive (adding, copying, and replicating data), destructive (deleting fields) or aesthetic (standardising fields).
• How do you qualify/quantify the success of both data and digital transformations?

Speakers

• Steve Dukes – COO, Confused.com
• Ben Fletcher – Chief Customer Officer , Motor Insurers’ Bureau (MIB)
• Vicky Mills – Senior Manager, Duck Creek Technologies
• Kasia Witkowska – Head of Data Value Management, Allianz Insurance