Webinar: From blank page to posted – Creating social media content that works 2025

In this IIL financial planning webinar, Matt Cordas, LinkedIn Top Voice for Financial Services, will share practical frameworks and tips to help professionals who struggle to turn good ideas into social media posts that land.

Struggle to turn ideas into impactful social media posts? You’re not alone. In this session, Matt Cordas will take you from blank page to publishing posts, showing you how to create content that connects, converts, and doesn’t take hours to write. Whether you’re stuck on what to say, how to say it, or how to get people to care, this session will give you practical frameworks, proven tips, and real examples to help you post with purpose. This session covers:

• Move from a blank page to confident publishing
• Create posts that connect with the right audience and spark engagement
• Structure content so it’s clear, persuasive, and easy to produce quickly
• Avoid common pitfalls that waste time or dilute impact
• Apply proven techniques through real-world examples

This will be an interactive session, so bring your questions, drafts, or dilemmas!

Learning objectives

• Understanding how to apply frameworks that turn initial ideas into structured LinkedIn posts
• Understanding how to use practical techniques to write content efficiently without losing impact
• Understanding how to tailor posts to build visibility, encourage engagement, and prompt action